Sunday, May 9, 2010

Final project: site-based conceptual.

Now, when I was starting this project I was emailed a list of questions to ponder over while I worked on it.
I looked at the list once then promptly forgot about it forever, remembering only that this was to be site-based, or site-specific.
So instead, I just sat and pondered things in general. In this case, the situation of over-commercialization and advertising in our everyday lives. We have grown up in a society that advertises everything, to ridiculous measures. It is not uncommon to see dozens, if not hundreds, of advertisements simply driving down the street to the grocer's, let alone those that constantly bombard us within our own homes! Within this chaotic maelstrom of clamoring, raucous advertisements and being constantly crowded with people and shops attempting to sell their services, it is far too easy for one to lose sight of things that are truly more important in this world, or even to them personally, and focus entirely on the attainment and expenditure of what has come to be the new diety of american culture: money.
We see these advertisements everywhere: pasted on walls, benches, and even floors at times, upon great signs and billboards that obstruct our view of nature, and we even wear it upon ourselves, on almost every article of clothing. It would not be surprising if companies started placing their logos on trees, just to make sure we don't forget they exist.
This chaotic mess of commercial advertising not only makes it hard for one to sit and think about themselves and their role in society and among friends, but it makes it even more difficult for one to promote their own services, as well! Because the only way they could get the attention they need to ply their trade is to not only envelop themselves in that whirlwind of noise and commercialism, but to embrace it.
Modern advertising has, at it's best, become crass and unintelligent, imposing and commanding, and even at times so muddled and confusing that you cannot even tell what it is they are trying to say about their product!
In all of this, it remains easier than ever for a person to become completely blind to any needs outside of money, often resulting in a spiritual, emotional, and mental deprivation.

I attempted to allude to these thoughts with a small collection of photographs taken, using a small accumulation of business cards people have handed me over the past few weeks (and you would be surprised how many people like to give out duplicates so you can tell all your friends).